Retail Insights

Por qué tu producto no crece en retail aunque sea bueno: los 5 errores comerciales más comunes
5 Reasons a Great Product Still Fails in Retail
You have a great product. You know it. Your customers know it. But your retail sales aren't growing the way they should — and you're not alone. Dozens of brands... Read more...
Cómo entrar al retail mexicano sin cometer los errores que cuestan millones
Entering Mexican Retail Without the Million-Peso Mistakes
The Mexican retail market is one of the most attractive in Latin America — 130+ million consumers, a growing middle class, and world-class chains like Walmart de México, Oxxo, Chedraui,... Read more...
Vendiste bien en Amazon y Mercado Libre. ¿Estás listo para entrar a Walmart o Oxxo?
Winning on Amazon and Mercado Libre Doesn't Mean You're Ready for Walmart or Oxxo.
You have a product that works online. Reviews are strong, velocity is healthy, and demand is real. Now you're eyeing the next step: brick-and-mortar retail. Read more...
Las reglas no escritas del retail mexicano que ningún curso te enseña
The Unwritten Rules of Mexican Retail (That No Course Will Teach You)
There are two kinds of knowledge in Mexican retail: what a course can teach you — and what only shows up when you've sat across a buyer at the negotiation... Read more...
¿Cuánto te está costando realmente tu equipo de ventas interno?
The Hidden Cost of Your In-House Sales Team.
Most companies know exactly what their sales team costs in payroll. Very few know the full picture — everything that doesn't show up on the spreadsheet, but shows up on... Read more...